There is a lot of healthcare advertising out there these days. But only a small percentage of it is really good… or likely all that effective. There have always been some basic principles when creating an effective ad. I think sometimes in the daily haste, or even in an effort to be “creative”, the principles are cast to the side. But why spend the money to place an ad that doesn’t motivate or compel the reader or viewer?
It all starts with a big idea.
A big idea can mean the difference between an every day advertising campaign, and one that puts you on the map. A great idea can set you apart from the competition, generate significant revenue increases, and make you a hero.
At TBG, we’re all about developing big ideas for our clients. Ideas that send you soaring from point A to point B. Ideas that stand the test of time. Ideas that make your palms sweat, but make consumers flock to your business.
Whether it’s a social media campaign or an integrated marketing campaign, its success will only be as good as the idea. We’re a team of idea people. And we have a big idea for you.
We Know Your Target Audience
Women control 80% of consumer spending, yet only 3% of Creative Directors are women. We have one of them, along with an all-female team.
From Our Blog
If you’re a community bank or credit union, you’re no doubt looking to attract millennials. Most likely, your current customer base skews older, and millennials provide an opportunity for years of growth and new revenues. But where do you begin? Here are a few ideas:
I recently saw a campaign from a local hospital for their cancer center. The visual? Black and white imagery of an emaciated, hairless woman with boxing gloves – apparently fighting cancer.
It’s hard to imagine that the creator of this ad has ever known anyone with cancer, or has researched people with cancer. One thing is for sure – there is nothing motivating or compelling to a cancer patient in imagery like this. The last thing they want to see at this difficult time in their lives is a bleak image of an ill patient.