Paid search has been an important tool for financial and healthcare companies for a long time. Google is a great place for you to be when a potential customer or patient is looking for a product or service you offer. But just as AdWords has great potential for lead generation, it also can waste a lot of valuable media dollars. How?
It all starts with a big idea.
A big idea can mean the difference between an every day advertising campaign, and one that puts you on the map. A great idea can set you apart from the competition, generate significant revenue increases, and make you a hero.
At TBG, we’re all about developing big ideas for our clients. Ideas that send you soaring from point A to point B. Ideas that stand the test of time. Ideas that make your palms sweat, but make consumers flock to your business.
Whether it’s a social media campaign or an integrated marketing campaign, its success will only be as good as the idea. We’re a team of idea people. And we have a big idea for you.
We Know Your Target Audience
Women control 80% of consumer spending, yet only 3% of Creative Directors are women. We have one of them, along with an all-female team.
From Our Blog
Who says financial advertising has to be dull? We have dispelled the myth again, with our latest campaign for LGE Community Credit Union. For seven years, we have positioned LGE as “ A smarter way to bank.” But with “local” and “organic” being today’s hot buttons, the latest ads offer a twist – LGE as a “Fresher, better for you, smarter way to bank.”
When we first began working with community banks in 2000, there was little difference in the offerings between the mega banks and the community banks or credit unions. Big banks offered more convenience, but the smaller players could level the playing field with more personal service.
But a lot has changed since then. Digital and social media have entered the arena in a big way, and the difference in offerings between the bigger and smaller players is widening. Recently, Deluxe published their 2017 Marketing Trends Report, which provides a good deal of insight into current goals, strategies, and budget allocations of today’s financial institutions. The results were surprising and suggest that community banks and credit unions are not keeping pace with industry trends or consumer demands.