In the financial and healthcare world, online reviews are a big part of the consumer decision-making process. We all know that good reviews can boost your profitability, and poor reviews can do harm. For these reasons, it’s essential for advertisers to vigilantly track and manage their online reputations. But how do online reviews affect your search engine rankings and your overall online performance?
Better rankings on Google mean more website visitors, which in turns means more business. Can your online reviews affect where you show up in the Google pack? The overall answer is yes. Good reviews are a signal to an advertiser’s trustworthiness and authority. When you’re in an incredibly competitive environment, reviews can be a critical part to differentiating your business and standing out.
One of the great benefits about PPC (Pay-per-click) advertising is the ability to know how well it’s working before you’ve spent a good part of your budget. But do you really know what your results are? Can you confidently say that you’re receiving a great ROI? Or do you simply rely on the fact that you’re receiving a lot of clicks or website traffic?
Not long ago, I heard a client say “now that we have a brand, we should do X.” What this client didn’t understand (along with many others, I’m sure) is that every business has a brand. Even if you’ve never had an ad agency provide branding services, you have a brand. After all, a brand is simply how your customers and prospects see you in relation to your competitors. Everything you have done since the inception of your business has built your current brand. How your phone is answered, what kind of service you provide, and yes, even your logo are all parts of your brand. The question is, is your brand as strong as it can be?