Not long ago, I heard a client say “now that we have a brand, we should do X.” What this client didn’t understand (along with many others, I’m sure) is that every business has a brand. Even if you’ve never had an ad agency provide branding services, you have a brand. After all, a brand is simply how your customers and prospects see you in relation to your competitors. Everything you have done since the inception of your business has built your current brand. How your phone is answered, what kind of service you provide, and yes, even your logo are all parts of your brand. The question is, is your brand as strong as it can be?
It all starts with a big idea.
A big idea can mean the difference between an every day advertising campaign, and one that puts you on the map. A great idea can set you apart from the competition, generate significant revenue increases, and make you a hero.
At TBG, we’re all about developing big ideas for our clients. Ideas that send you soaring from point A to point B. Ideas that stand the test of time. Ideas that make your palms sweat, but make consumers flock to your business.
Whether it’s a social media campaign or an integrated marketing campaign, its success will only be as good as the idea. We’re a team of idea people. And we have a big idea for you.
WE KNOW YOUR TARGET AUDIENCE
Women control 80% of consumer spending, yet only 3% of Creative Directors are women. We have one of them, along with an all-female team.
From Our Blog
Paid search has been an important tool for financial and healthcare companies for a long time. Google is a great place for you to be when a potential customer or patient is looking for a product or service you offer. But just as AdWords has great potential for lead generation, it also can waste a lot of valuable media dollars. How?
Who says financial advertising has to be dull? We have dispelled the myth again, with our latest campaign for LGE Community Credit Union. For seven years, we have positioned LGE as “ A smarter way to bank.” But with “local” and “organic” being today’s hot buttons, the latest ads offer a twist – LGE as a “Fresher, better for you, smarter way to bank.”