The Agency

We’re wizards at creating unique brands. At negotiating effective media buys. At developing creative that wins the hearts of consumers. But at the end of the day, the only real measure is growth in our client’s businesses. Julie Burmeister, owner and Creative Director of TBG, spent the first half of her career at Ogilvy & Mather, a worldwide advertising agency renowned for its results-oriented strategies and knack for building strong brands. Because of her roots and around-the-world training, TBG’s work is grounded in consumer insights and has a track record for outstanding results.

TBG isn’t a big agency, and we like it that way.  Our clients receive the attention they deserve, and we don’t hand off their business to a junior team.  After all, almost everyone in the group has run a department at one of the biggest Atlanta advertising agencies.  But today, we have a different goal –  to create success stories for companies who don’t want their tight budgets chewed up by big-agency overhead.  And while women make 75% of consumer decisions (and are primary decision makers in banking and healthcare), surprisingly, only 3% of creative directors are female. Julie brings this unique perspective to the ad agency’s campaigns, along with our team who covers everything from creative to media, research to PR & social marketing.

Finally, we like to think of our clients as friends and partners and they view us the same way. Perhaps that’s why we get the results we do.

Our Team

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Julie Burmeister

President/Creative Director

Julie is a highly decorated Creative Director and Marketing Strategist with a knack for creating compelling campaigns and incredible results. She spent many years in her career at worldwide agency Ogilvy & Mather, where she held the title of Sr. Vice President, Creative Director. While there, she oversaw the creative work for such notable clients as The Center for Disease Control, Hospital Corporation of America, American Express and Martha White Foods.

She left the agency to take on an even more challenging career – parenthood. After a balancing act as freelance writer and “mom,” she returned to agency life as Creative Director of Kilgannon McReynolds, and formed TBG, an Atlanta advertising agency, a short time later.

Julie has served on the Board of Directors for The Atlanta Ad Club, and has lectured at Georgia State University, Evening at Emory, and Ad Club 2. Her industry experience is wide including everything from banking to healthcare, B2B to fast food. Her work has been honored in the biggest shows in the country including the Clios, The Atlanta Addy’s (Best of Show), The International Radio Festival of New York (Best of Show), CA Annual, and the Cannes Film Festival.

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Nadra Scott

Account Director

Nadra is a high energy, client-focused marketing pro with over 25 years of experience generating results for her clients. Her career began at advertising giant BBDO where she worked on Delta Airlines. A move to New York led her to Ogilvy Advertising, where she served such notable clients as Huggies, American Express and TWA. Two years later, she would become part of the team to open Ogilvy Atlanta, where she helped oversee the advertising campaigns for Citizens and Southern Banks, Hardees and Fawcett Peruvian Airlines.

An Ogilvy client at WCNN lured her away, which began many successful years in the broadcast world. During this time, Nadra held a number of supervisory roles, where she helped to train sales people on the creation of effective marketing programs.

Nadra has created outstanding, effective integrated media programs for clients in a wide range of industries including healthcare, banking, tourism, nonprofit, airlines, pharmaceutical and travel. She currently is an Honorary Board Member of Special Olympics of Georgia, and has served on a variety of other boards including the American Cancer Fundraising Board.

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Susan Segars

Account Director

Susan Segars has over 25 years of experience in consumer and business to business marketing communications for companies such as American Express, Martha White Foods, Sears, Commodore Cruise Lines, Equifax, ExecuTrain, Bank of America, HCA/Columbia, and Ogilvy & Mather Advertising.

Susan began her advertising career at international ad agency Ogilvy & Mather, where she focused on media and communication strategy. After almost a decade of agency work, Susan moved to the client side of the business. She has led marketing for international companies including ExecuTrain, a franchised company with 200+ locations in over 25 countries, ILC/Kinko’s, a start-up company with learning centers distributed in Kinko’s locations; and for American Intercontinental University (AIU), with locations in the U.S., U.K., and Dubai, U.A.E.

Recognition for her work includes the BPAA Gold Award for network TV advertising (ExecuTrain), ADDY award for radio advertising (ExecuTrain), Ogilvy Orchestration Award (Ogilvy & Mather Advertising), Adweek’s National Creative Media Award (Shoney’s Inns), and two EFFIE Awards for measured effectiveness in advertising (American Medical International). Susan holds a degree in Advertising/Marketing and Communicative Arts from the University of Georgia.

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Rebekah Wortman

Social/SEO

Rebekah Wortman has delivered effective integrated internet marketing strategies to clients in multiple industries for ten years. After launching her career in corporate communications, Wortman directed her natural skillset of incisive thinking, intelligent research and strong writing to public affairs and advocacy. Her growing interest in emerging media and communications channels led Wortman to cultivate an in-depth understanding of the inherent power of combining traditional communications best practices with emerging media channels.

Wortman has spent years analyzing the logic and methodology behind the major search engines, their ranking methods and their ancillary services, including Analytics, Pay-Per-Click Advertising and more. Well versed in everything from web development to PPC campaigns to social strategies, she knows how to get results in the digital world.

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Peggy Redfern

Graphic Designer

Peggy has been creating unique brands and memorable campaigns for over 20 years. Whether she’s creating a banner campaign to cut through the clutter, or reinventing an outdated brand, her work stands apart. She has worked with more than a dozen healthcare clients, and has won numerous awards including the Clios, the One Show and Art Direction Magazine.