Advertising with a Small Budget
GUIDE came to us wanting a TV spot to help decrease the use of alcohol among Gwinnett County’s teens. It had become a tremendous problem in the area, and we all know how difficult it can be to change behaviors among this group. What’s more, the client had a limited production budget of $5000.
Recent research had revealed a link between teen alcohol use and lowered brain capacity. Utilizing a simple, but chilling graphic of a brain on a meat slicer, we were able to demonstrate the dangers in a compelling, yet cost-effective way. To provide additional information for teens and parents, the website savebrains.org was created, along with web banners, billboards and posters to hang in the county’s high schools.
The Burmeister Group is an Atlanta advertising agency known for integrated strategies and outstanding results.