Bank Advertising that Creates Results
Our first client, Tucker Federal Bank, was highly outspent by the big banks, and had a dozen rather inconspicuous locations. Their goal was to increase awareness and bring in $50 million in deposits over the course of the first year. Our solution was to create advertising that helped them compete in an arena of giant banks by sounding and looking completely different. We developed a very unique, memorable brand personality that was friendly, welcoming, and cut through the clutter. The unconventional radio commercial to the right was directed at young people, and had customers coming in “just because they liked the advertising.” And a subsequent 3-week car loan refi campaign brought in $18 million. Finally, we more than met their deposit goal with a high interest checking campaign that brought in over $50 million.
The Burmeister Group is an Atlanta advertising agency that is known for smart, integrated strategies and compelling creative.