Four Top Social Media Tips

You’re entering the social media arena, or perhaps you simply just haven’t had lackluster results.    Here are a few quick tips for getting the most out of it.

1.  Show your personality.  Sure, it’s fine to include business information and tips on your Facebook page, but social media is personal.  Don’t be afraid to show the personal side of your business.  Perhaps it’s pictures from a trip a customer service representative took, or a recipe from the CFO.

2.  Pick one outlet and stick to it.  It’s better to put a lot of good, smart effort into one social media site than to do a mediocre job at everything.  Find out which site attracts the highest percentage of your target audience and put all your effort there.  When you’re seeing great results, then you can feel comfortable devoting time or dollars to another site.

3.  Turn Facebook into a lead generation tool  Utilize contests to generate likes and collect names and email addresses for future marketing.

4.  Utilize video.  It’s one of the hottest social media tools around.  Start a YouTube channel or create a series of instruction videos on your product or service.  Even better, videotape customers giving testimonials about your product or service.

The Burmeister Group is an Atlanta advertising agency known for smart integrated strategies and compelling creative.