Social Networking for Research
According to NMIncites, social networks and blogs In the U.S reach nearly 80% of active U.S. Internet users and represent the majority of Americans’ time online. The value of the time consumers spend online and on social networks and blogs continues to grow. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.As the influence of social media, and those using social media, continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content, says the report. Nielsen’s State of the Media: The Social Media Reportpresents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.