Technology is changing at lightning speed. And so is today’s banking customer. Use of mobile banking has increased 50% since last year and nearly one-third of US consumers (32%) now do mobile banking at least once a month according to a recent Accenture survey.
While it used to be enough to offer geographic convenience, today’s consumer is also looking for digital convenience. It’s not enough to just keep up. The smart marketers will be looking ahead with their digital strategies. Are your digital offerings and digital marketing in line with today’s mobile consumer?