Every time you turn around, the Internet is offering more possibilities to advertise and target efficiently. But how do you know what is right for your campaign? And how do you ensure that your digital dollars are being used wisely? Here are six tips to make sure your money spent online gets the most bang for the buck.
1. Make sure you’re targeting the right audience. I think we reiterate this in almost every article, but it’s one of the key factors in all effective advertising, and it is one often forgotten. It’s critical to know who is most likely to buy the product your advertising, or identify who you most want to reach. These days, you can easily target geographically, demographically, by behavior, and more.
You can target people who are within 1 mile of your branch, or send them a mobile message in a home improvement store. You can retarget people who’ve been to your site. Or you can send out direct mail, and scrub the list to target the same folks by email. But at the end of the day, all of these smart tactics only work if you’ve first identified and narrowed your best target audience.