Challenge: Fidelity Bank was looking for a way to quickly build awareness and generate deposits.
Solution: Create an image of outstanding personal service through the offering of homemade cookies in the branches. We built our promotion from there, creating a high rate checking account called Sweet Checking. It promised a sweet deal of 2.5%, along with an answer to your sweet tooth. The campaign brought in almost $100 million in deposits, and the bank saw a nice halo affect, increasing revenues across all areas of the bank.