GUIDE (teen alcohol abuse)
Creativity On A Shoestring Budget
Challenge: GUIDE came to us wanting a TV spot to help decrease the use of alcohol among Gwinnett County’s teens. It had become a tremendous problem in the area, and we all know how difficult it can be to change behaviors among this group. What’s more, the client had a limited production budget of $5000.
Solution: Recent research had revealed a link between teen alcohol use and lowered brain capacity. Utilizing a simple, but chilling graphic of a brain on a meat slicer, we were able to demonstrate the dangers in a compelling, yet cost-effective way. To provide additional information for teens and parents, the website savebrains.org was created, along with web banners, billboards and posters to hang in the county’s high schools.