SMALL ADS, BIG PUNCH
Challenge: Constructionjobs.com was a newcomer to the job search industry. Facing competition from big job search giants like Monster.com, this company had to set itself apart with a relatively small budget.
Solution: To help them get off the ground, we created a series of small space ads that would stretch their budget in trade magazines for the construction industry. In addition, the creative could be utilized in select newspapers, on mobile food trucks near job sites and more. The ads highlighted the fact that the company specialized in construction, with messages about job knowledge and ease of use vs. the big sites. Today, ConstructionJobs.com is the nation’s premier employment job board and resume database built exclusively for the construction, design and building industries.