CREDIT UNION CAMPAIGN SIGNS
Challenge: In late 2010, research demonstrated that consumers still didn’t know the benefits of a credit union vs. a bank. In addition, with branches in just three suburban counties, LGE was outspent by other CU’s and banks in the area.
Solution: Utilizing a geo-targeted integrated approach, we were able to communicate LGE’s differences memorably and efficiently in the counties LGE serves. In addition to cable TV, a variety of media is utilized including outdoor boards near branches, ClarkHoward.com, Google Adwords, and more. To attract a younger demo, college newspaper and Pandora have been utilized with a special message to students. Finally, colorful window shades attract attention and tout brand benefits at shopping center locations. Membership has increased almost 10% in two years.