CREDIT UNION CAMPAIGN SIGNS
Challenge: Recent research demonstrates that many consumers still don't understand the benefits of a credit union, or how it differs from a bank. In addition, the CU has a foot print only in north suburban counties, and is outspent by some of the other CU’s and banks in the area.
Solution: Utilizing a geo-targeted integrated approach, we were able to communicate LGE’s differences memorably and efficiently in the counties LGE serves. In addition to cable TV and billboards, a variety of digital and mobile media is utilized to effectively target potential checking and loan customers, as well as millennials. Finally, colorful window shades attract attention and tout brand benefits at shopping center locations. Membership increased almost 10% in first two years.