LGE Community Credit Union

Integrated campaign designed to reposition and generate new members.

  • LGE Community Credit Union
  • LGE Community Credit Union
  • LGE Community Credit Union
  • LGE Community Credit Union

CREDIT UNION CAMPAIGN SIGNS

Challenge: In late 2010, research demonstrated that consumers still didn’t know the benefits of a credit union vs. a bank.  In addition, with branches in just three suburban counties, LGE was outspent by other CU’s and banks in the area.

Solution: Utilizing a geo-targeted integrated approach, we were able to communicate LGE’s differences memorably and efficiently in the counties LGE serves.  In addition to cable TV, a variety of media is utilized including outdoor boards near branches, ClarkHoward.com, Google Adwords, and more.  To attract a younger demo, college newspaper and Pandora have been utilized with a special message to students.  Finally, colorful window shades attract attention and tout brand benefits at shopping center locations.  Membership has increased almost 10% in two years.

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