Advertising to the Ultra Affluent

Not surprisingly, we’re seeing a reversal from five years ago.  The top 1% earners are feeling poorer rather than richer.  But many of them don’t even realize they’re in the top 1%.  When consumers with HH incomes of $100 K or more were asked who was in the 1%, most felt it was households earning $1.4 million and above. 

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