This week, we just launched a new brand campaign for longtime client LGE Community Credit Union. We’re pretty excited about this new campaign and looking forward to a big response.
In the past eight years, most of our advertising for the credit union has been product-related. After all, the credit union offers some pretty spectacular products and rates such as a 2.00% High Rate Checking account and a 5.00% Youth Savings Account. But even after years of credit union advertising in the Atlanta area, research still demonstrates that there is much misunderstanding about credit unions and the value of membership.
To tackle this head on, we elected to use the word “membership” in the theme.
In the financial and healthcare world, online reviews are a big part of the consumer decision-making process. We all know that good reviews can boost your profitability, and poor reviews can do harm. For these reasons, it’s essential for advertisers to vigilantly track and manage their online reputations. But how do online reviews affect your search engine rankings and your overall online performance?
Better rankings on Google mean more website visitors, which in turns means more business. Can your online reviews affect where you show up in the Google pack? The overall answer is yes. Good reviews are a signal to an advertiser’s trustworthiness and authority. When you’re in an incredibly competitive environment, reviews can be a critical part to differentiating your business and standing out.
One of the great benefits about PPC (Pay-per-click) advertising is the ability to know how well it’s working before you’ve spent a good part of your budget. But do you really know what your results are? Can you confidently say that you’re receiving a great ROI? Or do you simply rely on the fact that you’re receiving a lot of clicks or website traffic?