Advertising in the Construction Industry was a newcomer to the job search industry.  Facing competition from big job search giants like, this company had to set itself apart with a relatively small budget.  Our solution was to created a series of small space ads that ran in trade magazines for the construction industry.  The ads highlighted the fact that the company specialized in construction, with messages about job knowledge and ease of use vs. the big sites.  In addition, ads within the job section of the newspaper as well as advertising with mobile job site restaurants was utilized.