Advertising to a Duel Audience
We were challenged by this well-known executive search firm of the construction industry to come up with a campaign that spoke to both employers and employees about their high quality. This campaign hit the target – both targets, actually. We utilized visuals that communicated the company’s stringent screening process and high standards — so that only the best would apply, and employers knew to expect only the best candidates. So far, reaction from the field has been outstanding.