Mobile Advertising Spending
We’re in the age of the smartphone. But you’d never know it by looking at mobile advertising spending. While mobile now accounts for 10% of a consumer’s time spent with media, only a mere 1% of advertising sales are going to the media. And at the same time we see print media slowly fading, such as the recent dissolution of Newsweek, print is still capturing a remarkable 25% of total ad spend. It just goes to show how much room mobile still has to grow.