Thinking Out of the Box
Our client LGE Credit Union has branches in shopping centers with very strict signage regulations. While a hallmark of banks and credit unions is to promote their products outside via banners and signs, this was not possible due to the shopping center policies.
We therefore proposed and designed the window shades at left. At the close of business each day, the employees pull them down and the graphics jump out communicating all the great benefits of LGE. Even better, at night, they are lit by LED lights, making them pop like a huge digital billboard.
The Burmeister Group is an Atlanta advertising agency, known for its integrated marketing strategies and unique brand ideas.