This week, we just launched a new brand campaign for longtime client LGE Community Credit Union. We’re pretty excited about this new campaign and looking forward to a big response.
In the past eight years, most of our advertising for the credit union has been product-related. After all, the credit union offers some pretty spectacular products and rates such as a 2.00% High Rate Checking account and a 5.00% Youth Savings Account. But even after years of credit union advertising in the Atlanta area, research still demonstrates that there is much misunderstanding about credit unions and the value of membership.
To tackle this head on, we elected to use the word “membership” in the theme.