These days, we all wear a multitude of hats in our daily jobs. And with technology and the industry changing around us at record speed, it’s easy to overlook a thing or two. But at the end of the day, it’s results that count. So here are six common mistakes that can mean the difference between advertising that performs, and advertising that simply chews up your budget.
Reason #1 – You assumed the consumer would read your ad. You spent good money to create it and place it, so of course they’ll read it, right? Wrong. Remember that the average consumer sees thousands of ads in a day. They are not looking for yours. So if isn’t special, or relevant, or memorable, or well placed, it will easily be overlooked. And your dollars are down the drain.