Healthcare advertising gone bad
I recently saw a campaign from a local hospital for their cancer center. The visual? Black and white imagery of an emaciated, hairless woman with boxing gloves – apparently fighting cancer.
It’s hard to imagine that the creator of this ad has ever known anyone with cancer, or has researched people with cancer. One thing is for sure – there is nothing motivating or compelling to a cancer patient in imagery like this. The last thing they want to see at this difficult time in their lives is a bleak image of an ill patient.