Category: SEO

Can online reviews affect your website rankings?

November 8, 2018

In the financial and healthcare world, online reviews are a big part of the consumer decision-making process.  We all know that good reviews can boost your profitability, and poor reviews can do harm. For these reasons, it’s essential for advertisers to vigilantly track and manage their online reputations.  But how do online reviews affect your search engine rankings and your overall online performance?

Better rankings on Google mean more website visitors, which in turns means more business.  Can your online reviews affect where you show up in the Google pack?  The overall answer is yes.  Good reviews are a signal to an advertiser’s trustworthiness and authority.  When you’re in an incredibly competitive environment, reviews can be a critical part to differentiating your business and standing out. 

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Should SEO Remain in Your Advertising Plan?

May 7, 2013

For many advertisers, search is an important part of their marketing budget.  For instance, if you’re a mortgage company, you can be sure more than 50% of your target audience is using the web to search for their next mortgage.  If you want to be on their list, you have two choices — paid search or SEO.

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