Fidelity Bank

Fidelity Bank

Challenge: Fidelity Bank was looking for a way to quickly build awareness and generate deposits.

Solution: Create an image of outstanding personal service through the offering of homemade cookies in the branches.  We built our promotion from there, creating a high rate checking account called Sweet Checking.  It promised a sweet deal of 2.5%, along with an answer to your sweet tooth.  The campaign brought in almost $100 million in deposits, and the bank saw a nice halo affect, increasing revenues across all areas of the bank.