Our process to delivering great results
STEP 1 THE DISCOVERY. This is where we learn all about you. We will discuss and/or analyze:
- Your goals
- Your brand (how patients see you in relation to your competitors)
- Your current marketing tactics
- Your competitors and their communications tactics
- Your online profiles and reviews
STEP 2 THE MESSAGE. It’s important that your brand and messaging is relevant to patients and unique from your competition. In this stage, we craft:
- A unique, memorable brand positioning to help you stand out among competitors
- Any necessary changes to design elements to convey your unique brand image
- A smart messaging strategy to convert consumers into patients
STEP 3 THE DELIVERY. We put together a customized communications plan based on your budget. This might include:
- Paid search
- Digital media
- SEO and social recommendations – Review management
- Content marketing
- Traditional media
STEP 4 THE RESULTS. We’ll help ensure you’re receiving the highest ROI by overseeing the results and refining efforts. In this follow up stage, we will:
- Analyze and track performance in Google analytics
- Optimize digital campaigns for conversion
- Ensure lowest CPC costs
As an all-female team, we know how to market to females. Together, we have a wide variety of healthcare experience, from hospitals to addiction centers to large physician practices.
You can count on us to create effective, memorable advertising, like this radio spot for United Way which had people calling from the road, asking how to donate.
This TV spot was created for the manufacturer of laser eye equipment. Physicians purchasing the machine could use this, along with other materials, to market themselves.
This commercial for the Center for Disease Control found a simple, compelling way to warn people in small towns about the risk of HIV.