Emmanuel, Sheppard & Condon
The Law Is On Your Side
Challenge: This Pensacola group of attorneys needed to stand out to maintain its market share in an extremely competitive environment. But the state Bar doesn’t allow advertising that creates emotion, discusses results, or makes one firm appear better than another. What’s more, actors are only allowed in commercials as long as they state they are actors.
Solution: With the strict regulations, our job was to help our clients stand out among all the similar legal advertising. As much of the advertising in the market consisted of attorneys on camera, we took a very different approach. TV commercials utilized simple stock video to portray the benefits of their law practice. And rather than having a bunch of head shots on the billboards, we used bright colors and graphic images to command attention.