Many advertisers are interested in attracting consumers between the ages of 18 and 34. While this can be a very profitable audience for marketers, it can be a rather complicated and elusive audience to convert.
How often do we see ads that talk to no one? Self-serving ads that seem to tout how a great a product or service is, but lacks meaning and relevance. Sometimes it seems that advertisers have forgotten one of the most basic rules of advertising– know your target audience, and fill a need.
So we’ve seen many advertisers disappointed by Facebook’s ability to deliver their target audience. Large advertisers such as General Motors pulled their advertising dollars after poor results. Of course, this all resulted in one of the worst IPO’s ever.
Super Bowl advertising brings out the best and worst in marketers and creative people. Millions of people will be watching so everyone wants a commercial that will be water-cooler talk. But at the same time, shouldn’t it sell the product?
As more and more consumers increase their time spent on the Internet, marketers look for new ways to offer their products and services. And most advertisers have jumped on the Internet bandwagon in some form or another to discover great successes or great failures.
Not surprisingly, we’re seeing a reversal from five years ago. The top 1% earners are feeling poorer rather than richer. But many of them don’t even realize they’re in the top 1%. When consumers with HH incomes of $100 K or more were asked who was in the 1%, most felt it was households earning $1.4 million and above.
One of the best parts of being in the advertising is how much we learn about human nature. We just had to pass along this fun article that recently ran in Adweek. “What would you do for Fantastic Delites? I’m sorry, the phrase they’re using is, “How far will you go for Fantastic Delites?” Same dif.
Today, more than ever, it’s important to be relevant in your advertising materials. Hence, this enormously relevant article that recently ran in Advertising Age:
“Ask any marketer, and I bet they’ll tell you that the abundance of media and ad choices they enjoy today — the sheer breadth of their arsenal — is as much a curse as a blessing.
Given our agency team is mostly women, we found this article of particular interest. It ran in the Huffington Post.
You may have noticed that if you searched for “bachelorette party gifts” online recently, the ads on the right bar of your Facebook page after your search may have been full of