Creating “good” Advertising

Anyone can create an ad.  But all you have to do is listen to the radio, or open a newspaper to see that not everyone can create a “good” ad.  What is a good ad?  Folks from many Atlanta advertising agencies will tell you that a good ad is one that people like, gets laughs, or wins awards.  But of course, there is more to it.  The ad has to perform, doesn’t it?

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