Many advertisers are interested in attracting consumers between the ages of 18 and 34. While this can be a very profitable audience for marketers, it can be a rather complicated and elusive audience to convert.
Swiss inventor Georga deMestral first registered the trademark for Velcro 55 years ago. And of course, we all know it became the biggest breakthrough material in clothing since the zipper. Since then, it’s used by manufacturers to hold various items together, and the world has accepted its place in every day life. So how do you breathe new life into a brand like this?
Creative people know it’s easy to do something creative for a cool gadget, a soft drink, a vacation destination. But some industries and tasks require a lot more talent, and hard work.
I just saw a great example for a solar energy company called Austria Solar. Their agency created an annual report that won the top award at the 2012 Cannes Festival of Creativity. Yes, I said annual report.
Who has seen or heard about the new Lexus ES marketing campaign that combines print and digital in a way never done before. The new ads started in the October 15 issue of Sports Illustrated. Readers can bring the ad to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated.
Creating a unique brand is critical to the success of your marketing efforts. After all, it’s what separates you from your competitors and helps you stand out in a crowded environment. The brand we’re creating for client LGE Community Credit Union is just an example. Consumer research told us that people yet didn’t know the benefits of a credit union.
Anyone can create an ad. But all you have to do is listen to the radio, or open a newspaper to see that not everyone can create a “good” ad. What is a good ad? Folks from many Atlanta advertising agencies will tell you that a good ad is one that people like, gets laughs, or wins awards. But of course, there is more to it. The ad has to perform, doesn’t it?
Our client LGE Credit Union has branches in shopping centers with very strict signage regulations. While a hallmark of banks and credit unions is to promote their products outside via banners and signs, this was not possible due to the shopping center policies.
From the relative lack of public understanding of what they even are, to the lack of creativity in the way advertisers use them, the QR code is destined to become just the next not so big thing. But if it does become a flash in the pan, who is to blame? Advertiser and advertising agencies, of course. Here is why?