Not long ago, I heard a client say “now that we have a brand, we should do X.” What this client didn’t understand (along with many others, I’m sure) is that every business has a brand. Even if you’ve never had an ad agency provide branding services, you have a brand. After all, a brand is simply how your customers and prospects see you in relation to your competitors. Everything you have done since the inception of your business has built your current brand. How your phone is answered, what kind of service you provide, and yes, even your logo are all parts of your brand. The question is, is your brand as strong as it can be?