Tag: idea

Creativity in Unexpected Places

February 27, 2013

Creative people know it’s easy to do something creative for a cool gadget, a soft drink, a vacation destination.  But some industries and tasks require a lot more talent, and hard work.

I just saw a great example for a solar energy company called Austria Solar.  Their agency created an annual report that won the top award at the 2012 Cannes Festival of Creativity.  Yes, I said annual report.

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Very Cool Advertising Technology

October 18, 2012

Who has seen or heard about the new Lexus ES marketing campaign that combines print and digital in a way never done before.  The new ads started in the October 15 issue of Sports Illustrated.  Readers can bring the ad to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated. 

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