Is it possible that four simple words could increase the overall effectiveness of your marketing efforts? Absolutely. We’re talking about four simple words that are easy to implement, and could boost customer satisfaction for your product or service. Quite simply, they are “How am I doing?”
Many advertisers are interested in attracting consumers between the ages of 18 and 34. While this can be a very profitable audience for marketers, it can be a rather complicated and elusive audience to convert.
Swiss inventor Georga deMestral first registered the trademark for Velcro 55 years ago. And of course, we all know it became the biggest breakthrough material in clothing since the zipper. Since then, it’s used by manufacturers to hold various items together, and the world has accepted its place in every day life. So how do you breathe new life into a brand like this?
I was recently reading an article about big changes in office space. A company called NexSpace has a number of “community ‘ workplaces for entrepreneurs and freelancers. The idea began because so many experts in their field are now working alone – but don’t want to work “alone.”
Our client LGE Credit Union has branches in shopping centers with very strict signage regulations. While a hallmark of banks and credit unions is to promote their products outside via banners and signs, this was not possible due to the shopping center policies.
From the relative lack of public understanding of what they even are, to the lack of creativity in the way advertisers use them, the QR code is destined to become just the next not so big thing. But if it does become a flash in the pan, who is to blame? Advertiser and advertising agencies, of course. Here is why?
