Creating a unique brand is critical to the success of your marketing efforts. After all, it’s what separates you from your competitors and helps you stand out in a crowded environment. The brand we’re creating for client LGE Community Credit Union is just an example. Consumer research told us that people yet didn’t know the benefits of a credit union.
Ad Age recently completed a survey which demonstrated an evolution of marketer’s priorities on Facebook. While fan acquisition or buying “likes” once was the centerpiece of many Facebook marketing strategies, brands are questioning whether the likes are turning into sales.
Many marketing directors find it difficult to put in the necessary time to actually fulfill their social marketing goals. But that leads me to the point of this post. Do your social marketing activities have specific goals?
Given our agency team is mostly women, we found this article of particular interest. It ran in the Huffington Post.
You may have noticed that if you searched for “bachelorette party gifts” online recently, the ads on the right bar of your Facebook page after your search may have been full of
