News of the Omnicom-Publicis rumor got me to thinking of my big-agency days. I spent many years as Creative Director of a large international agency and oh, it did have its perks. There were enormous budgets for TV commercials. And fancy hotels. And limousines. There were nice benefit packages and pension plans.
Recently there was an article in Ad Age about the fact that traditional creative executives were paid almost twice as much as digital creative executives. Now, while I feel for my lesser paid digital counterparts, I wasn’t truly surprised. After all, at the end of the day, advertisers want to generate revenues and increase sales.
In the past couple of years, we’ve met several clients who have been romanced by branding companies. And not surprisingly, they end up a little confused. After all, if a branding company does branding, then what does an advertising agency do? Do you go to a branding company for branding, and then take your brand to an ad agency?
