Many advertisers are interested in attracting consumers between the ages of 18 and 34. While this can be a very profitable audience for marketers, it can be a rather complicated and elusive audience to convert.
How often do we see ads that talk to no one? Self-serving ads that seem to tout how a great a product or service is, but lacks meaning and relevance. Sometimes it seems that advertisers have forgotten one of the most basic rules of advertising– know your target audience, and fill a need.
So we’ve seen many advertisers disappointed by Facebook’s ability to deliver their target audience. Large advertisers such as General Motors pulled their advertising dollars after poor results. Of course, this all resulted in one of the worst IPO’s ever.
Not surprisingly, we’re seeing a reversal from five years ago. The top 1% earners are feeling poorer rather than richer. But many of them don’t even realize they’re in the top 1%. When consumers with HH incomes of $100 K or more were asked who was in the 1%, most felt it was households earning $1.4 million and above.
Creating a unique brand is critical to the success of your marketing efforts. After all, it’s what separates you from your competitors and helps you stand out in a crowded environment. The brand we’re creating for client LGE Community Credit Union is just an example. Consumer research told us that people yet didn’t know the benefits of a credit union.
Google has just released another update that apparently terrorized small content-based websites. Dubbed the “Google Penguin”, this algorithm is programmed to penalize websites undertaking black hat SEO tactics and those with otherwise low-quality content.
We recently launched an ad campaign for client LGE Community Credit Union, aimed at the students at Kennesaw State University. The ads offer a “sweet” deal of $50 cash with a new checking account. The campaign includes the campus newspaper, along with online banner advertising, the school radio station, and a booth at orientation and special events.
Given our agency team is mostly women, we found this article of particular interest. It ran in the Huffington Post.
You may have noticed that if you searched for “bachelorette party gifts” online recently, the ads on the right bar of your Facebook page after your search may have been full of