How to Get the Most Out of Billboards

TF-Free-Checking-board0001-215x106Your agency has put together a media buy, which includes outdoor advertising.  The buyer has negotiated a 50-showing of paper boards for a month for a fantastic price.  No brainer, right?  We say not so fast.  Perhaps it’s an effective use of dollars, or perhaps it’s not.  A sale is not a sale if what you’re purchasing isn’t what you want or need.

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