The digital age has taken its toll on mass media vehicles, to say the least. Newspaper and magazine readership is down significantly. Radio stations are struggling for revenues. And many marketers have been wondering about TV advertising with so many DVRs in play, as well as competitors like NetFlix. But this year, the broadcast media has some good news. Due to new technology available soon, TVs will be able to capture what audiences are watching, and relay it to advertisers via the web, opening doors to new ad revenues.