Of course you must have seen the recent ATT commercials with the spokesperson interviewing the kids. Every time I think they can’t get any better, they come out with another one. The kids are fabulous, the spokesperson brilliant. And such a simple idea, which pays off ATT’s message.
Recently there was an article in Ad Age about the fact that traditional creative executives were paid almost twice as much as digital creative executives. Now, while I feel for my lesser paid digital counterparts, I wasn’t truly surprised. After all, at the end of the day, advertisers want to generate revenues and increase sales.
Anyone can create an ad. But all you have to do is listen to the radio, or open a newspaper to see that not everyone can create a “good” ad. What is a good ad? Folks from many Atlanta advertising agencies will tell you that a good ad is one that people like, gets laughs, or wins awards. But of course, there is more to it. The ad has to perform, doesn’t it?
Your agency has put together a media buy, which includes outdoor advertising. The buyer has negotiated a 50-showing of paper boards for a month for a fantastic price. No brainer, right? We say not so fast. Perhaps it’s an effective use of dollars, or perhaps it’s not. A sale is not a sale if what you’re purchasing isn’t what you want or need.
Today, more than ever, it’s important to be relevant in your advertising materials. Hence, this enormously relevant article that recently ran in Advertising Age:
“Ask any marketer, and I bet they’ll tell you that the abundance of media and ad choices they enjoy today — the sheer breadth of their arsenal — is as much a curse as a blessing.
Many marketing directors find it difficult to put in the necessary time to actually fulfill their social marketing goals. But that leads me to the point of this post. Do your social marketing activities have specific goals?
